Calor

Michelle Fincham

Digital Marketing and Social Media Programme

Michelle Fincham is a Senior Marketing Executive for Calor. 

Calor is one of the UK's largest supplier of liquid petroleum gas. Calor has been supplying gas since 1935, and it is a recognisable brand across the UK and Ireland. 

Michelle attended our Digital Marketing and Social Media Programme to resolve some uncertainties she had regarding digital marketing. She also attended to learn up to date knowledge, tips and best practice in digital marketing. In particular Michelle wanted to learn ways to formulate a marketing strategy, how to plan a campaign and she also wanted to learn the unique benefits of using different digital channels. 

Michelle found the tutor to be very helpful and informative. She found that the tutor helped to clarify her uncertainties and to enhance her knowledge within digital marketing. The tutor taught her how to formulate marketing strategies, plan campaigns and provided an in depth overview of the benefits of using different digital marketing channels. The course allowed Michelle to achieve all of her learning objectives and challenges within digital marketing. 

Michelle has taken a lot away from the programme that will help her within her career and to achieve her professional development goals.