Portsmouth City Council

Jackson Davies from Portsmouth City Council’s Marketing and Communications Team, a Hampshire-based local authority, carried out the Digital Marketing and Social Media Programme from In Professional Development, in association with the Chartered Institute of Marketing (CIM).

Over a four-day comprehensive course, Jackson developed his knowledge and understanding of digital marketing, discovered the latest trends in digital media and marketing in the constantly evolving digital landscape.

Throughout each session, the tutor provided positive learning outcomes surrounding digital strategy, campaign planning, social media marketing and an understanding of search marketing, such as SEO, PPC and using Google Ads.

An ideal learning experience for any public sector communications professional looking to make a positive difference in the digital sphere for the residents and stakeholders they serve and support.

See below what Jackson had to say about his time with us…

Communicating with stakeholders from a public organisation can be challenging. Jacksons department are always looking to maximise ways of communication and make sure that they can inform their stakeholders in the best way possible.

Jackson thought course was very helpful in identifying digital trends and best practice for social media, as well as general digital communication advice.

Jackson personally gained a lot of information about SEO, and thought the tutor was friendly and very well knowledgeable. He would recommend the course to any public sector organisation who wants to get better at their digital communications.