On completion of this programme, you will:
- Be able to lead high-performing sales teams
- Understand the role of effective leadership in the management and implementation of strategies
- Understand the nature of strategy - the alignment of corporate, sales and marketing strategy
- Understand the function of strategic sales and marketing planning - customer and market centric
- Hold an understanding of the cultural conditions required for successful implementation of strategy and planning, enabling the development of organisational competitive advantage
- Understand the importance of proactively evaluating potential future changes in the trading environment and the impact on the development of sales strategy
- Be able to demonstrate the importance to the organisation of good quality plans and accurate sales forecasts