Digital Marketing and Social Media Programme

Matt is an expert in marketing strategy and business transformation. He is a senior leader with over 25 years’ experience of improving and growing businesses, gained from a variety of senior management roles. Matt has held MD and Director posts in a FTSE 250 organisation, Marketing and Communications agency and as a business owner. A CIM Marketer by background, Matt has amassed a wealth of commercial transformation and marketing communications experience. He is an accomplished communicator and is skilled at operating at all levels of the organisation, analyzing and quickly establishing business challenges and developing sustainable solutions. He has strong influencing and negotiation skills and can drive transformation change to success with authority and a clear vision. His broad range of experience covers multiple disciplines including marketing, communications and crisis management, commercial development, change management, organisational development, IT & technology deployment, project management and business improvement.

Matt is a director level project and transformation professional with demonstrated ability to create and translate strategy into measured operational performance improvement. He has extensive experience in marketing, customer acquisition, project management, organisational redesign and commercialization, which he has gained across direct and agency environments in Higher and Further Education, Media & Publishing and Local Government sectors. He is an accomplished leader and influencer from the boardroom to front line teams across multiple location.

After completing an MSc in Digital Marketing, where he researched the relationship between social media and brand engagement, Rian now leads the strategy and delivery of social media and digital marketing campaigns for one of Liverpool’s most renowned communications agencies.

Working with a range of B2B and B2C clients, Rian specialises in formulating strategic social media and digital advertising campaigns with a strong focus on visual and written content. His work concentrates on successfully improving brand perception, creating strategic content and increasing stakeholder engagement. During his time at Kenyons, Rian has successfully managed campaigns for a number of organisations such as Transport for the North, The City of Liverpool College, St Johns Shopping Centre and Peel: Wirral Waters – along with running the day-to-day engagement and communications for over 25 platforms.

Julie Hall is a digital leadership & marketing consultant with over almost two decades of experience.

She is an experienced trainer in marketing, digital leadership and transformation and has worked with the Ministry of Justice, Barclays Bank, The Careers & Enterprise Company and Google.

She has trained and consulted with hundreds of organisations and individuals to support them with their digital projects.  She is the Managing Director of Springmedia, a digital agency based in Surrey and The School of Marketing which mentors and supports businesses large and small with their Digital Marketing initiatives.

Julie believes that digital leadership is not just about technology, it is about working with your people, creating the right culture and developing mindsets across teams and people. It is collaborative, creative and about building capability during a time of uncertainty and change.