Digital Marketing and Social Media Programme

Matt is an expert in marketing strategy and business transformation. He is a senior leader with over 25 years’ experience of improving and growing businesses, gained from a variety of senior management roles. Matt has held MD and Director posts in a FTSE 250 organisation, Marketing and Communications agency and as a business owner. A CIM Marketer by background, Matt has amassed a wealth of commercial transformation and marketing communications experience. He is an accomplished communicator and is skilled at operating at all levels of the organisation, analyzing and quickly establishing business challenges and developing sustainable solutions. He has strong influencing and negotiation skills and can drive transformation change to success with authority and a clear vision. His broad range of experience covers multiple disciplines including marketing, communications and crisis management, commercial development, change management, organisational development, IT & technology deployment, project management and business improvement.

Matt is a director level project and transformation professional with demonstrated ability to create and translate strategy into measured operational performance improvement. He has extensive experience in marketing, customer acquisition, project management, organisational redesign and commercialization, which he has gained across direct and agency environments in Higher and Further Education, Media & Publishing and Local Government sectors. He is an accomplished leader and influencer from the boardroom to front line teams across multiple location.

Ian is a leading expert in Marketing, working with leading brand across a varied and successful career.

Dr Ian Grime is a marketing and education consultant working with a number of SME’s advising on their marketing direction. He also works with key industry professional body’s and delivers bespoke marketing education to a number of clients. Previously, Ian was Head of the Marketing, Operations and Digital Business (MODB) within the Business School at Manchester Metropolitan University and has 20 years teaching marketing and branding in Higher Education. Ian has excellent experience of curriculum development and quality assurance in HE and has also worked with a number of commercial clients including Tesco, Halfords, The Southern Co-op, Booths and George (Asda). Ian has a Ph.D. in Branding and a B.Sc. (Hons) in Retail Management. Ian’s outside interests lie in athletics where he has represented Great Britain (5 times) and England (11 times) and is a Level 3 Senior coach at Salford Harriers.

After completing an MSc in Digital Marketing, where he researched the relationship between social media and brand engagement, Rian now leads the strategy and delivery of social media and digital marketing campaigns for one of Liverpool’s most renowned communications agencies.

Working with a range of B2B and B2C clients, Rian specialises in formulating strategic social media and digital advertising campaigns with a strong focus on visual and written content. His work concentrates on successfully improving brand perception, creating strategic content and increasing stakeholder engagement. During his time at Kenyons, Rian has successfully managed campaigns for a number of organisations such as Transport for the North, The City of Liverpool College, St Johns Shopping Centre and Peel: Wirral Waters – along with running the day-to-day engagement and communications for over 25 platforms.