Upon completion, delegates will gain:
- A clear understanding of the board and director’s role in strategic marketing development and the ability to articulate the importance of a well-developed marketing strategy
- A Director’s view of digital and social marketing
- Developed techniques for driving value and market share from research and insights
- An understanding of the importance and value of brand and how to leverage commercial advantage through a delivered brand promise
- An understanding of the range of tactics and techniques for influencing the purchasing decision making process
- Practical frameworks for effective public affairs and stakeholder communications
- The ability to deploy a range of techniques and tools for effective strategic marketing and the development of a strategic marketing plan
- The ability to assess the marketing landscape, analysing the key strategic considerations both internally and externally to the organisation
- A sound knowledge and understanding of the importance of stakeholders in business growth and how to actively engage them as brand advocates
- Increased confidence to challenge and influence board level decisions on marketing and company direction