Through interactive presentations, open discussion and real life worked examples the facilitators will deliver a thought-provoking session, providing you with the key information, details and facts needed in an engaging and memorable environment:
On completion of this course, delegates will be able to:
- Analyse the internal and external environment using SWOT and PEST analysis
- Identify their key competitors and market opportunities
- Describe accurately a company’s mission, Unique Selling Point (USP) and values
- Be able to use a number of key marketing tools (e.g. Marketing Mix, Boston Consulting Group (BCF), Product Life Cycle (PLC)
- Construct a basic advertisement
- Develop a basic marketing plan