Marketing Across Boundaries Module
Duration – 2 days. Module 3 of Executive Mini MBA Programme (PGCert*).
Overview
A 2 day module held at venues across the UK.
Marketing and its plethora of methods are changing all the time, and to stay on, never mind, ahead of the curve, is a challenge for everyone. Organisations make the mistake of thinking that marketing is just “one” thing, but marketing is everything that your target audience encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide.
The course delivers a Director level overview of marketing and reflects the latest practices in international marketing.
The course delivers a translation of marketing theory and approaches into take-away techniques, allowing delegates to effect sustained business change and improvement on completion.
Delegates will engage in individual practical sessions, group workshops and theory led delivery.
The aim of this module is to introduce the fundamentals of international marketing, by illustrating strategies in a range of international situations, and covering the various approaches in marketing, together with relevant analytical models and management practices.
No upcoming courses available.
Learning objectives
- An understanding of the challenges of cross boundary marketing and how to successfully navigate them
- An appreciation of the importance of marketing strategy in international markets – when and how to undertake market expansion
- An appreciation of the importance of global brand management and how to take a national brand international
- The ability to apply a framework for successful International marketing communications
- An understanding of international digital and social marketing approaches
Tutor
Matt Eld -
Matt is an expert in marketing strategy and business transformation. He is a senior leader with over 25 years’ experience of improving and growing businesses, gained from a variety of senior management roles. Matt has held MD and Director posts in a FTSE 250 organisation, Marketing and Communications agency and as a business owner. A CIM Marketer by background, Matt has amassed a wealth of commercial transformation and marketing communications experience. He is an accomplished communicator and is skilled at operating at all levels of the organisation, analyzing and quickly establishing business challenges and developing sustainable solutions. He has strong influencing and negotiation skills and can drive transformation change to success with authority and a clear vision. His broad range of experience covers multiple disciplines including marketing, communications and crisis management, commercial development, change management, organisational development, IT & technology deployment, project management and business improvement.
Matt is a director level project and transformation professional with demonstrated ability to create and translate strategy into measured operational performance improvement. He has extensive experience in marketing, customer acquisition, project management, organisational redesign and commercialization, which he has gained across direct and agency environments in Higher and Further Education, Media & Publishing and Local Government sectors. He is an accomplished leader and influencer from the boardroom to front line teams across multiple location.
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