Agenda
The course consists of 2 core elements delivered over 2 continuous days
09:00 – 09:15
Coffee and Registration
09:15 – 10:45
International markets – the challenge
10:45 – 12:30
International marketing strategy
12:30 – 13:00
Lunch
13:00 – 13:30
International planning
14:00 – 15:30
What is a brand?
15:30 – 16:00
Developing brand across boundaries
09:00 – 09:15
Coffee and Registration
09:15 – 10:45
International marketing communications framework
10:45 – 12:30
International crisis management in action
12:30 – 13:30
Lunch
13:30 – 15:30
The world of digital and social marketing
15:30 – 16:00
Wrap up
Tutor
Matt Eld -
Matt is an expert in marketing strategy and business transformation. He is a senior leader with over 25 years’ experience of improving and growing businesses, gained from a variety of senior management roles. Matt has held MD and Director posts in a FTSE 250 organisation, Marketing and Communications agency and as a business owner. A CIM Marketer by background, Matt has amassed a wealth of commercial transformation and marketing communications experience. He is an accomplished communicator and is skilled at operating at all levels of the organisation, analyzing and quickly establishing business challenges and developing sustainable solutions. He has strong influencing and negotiation skills and can drive transformation change to success with authority and a clear vision. His broad range of experience covers multiple disciplines including marketing, communications and crisis management, commercial development, change management, organisational development, IT & technology deployment, project management and business improvement.
Matt is a director level project and transformation professional with demonstrated ability to create and translate strategy into measured operational performance improvement. He has extensive experience in marketing, customer acquisition, project management, organisational redesign and commercialization, which he has gained across direct and agency environments in Higher and Further Education, Media & Publishing and Local Government sectors. He is an accomplished leader and influencer from the boardroom to front line teams across multiple location.
Benefits of learning with INPD
Marketing Across Boundaries will provide you with the tools to understand, implement, digest or oversee key marketing strategies and decisions across your organisations- both on a national and global level.
The programme will cover the following areas:
- The Challenges of cross boundary marketing
- The international marketing strategy
- Global brand management
- International marketing communications
- International Digital and social marketing
On completion of the module, delegates will have a strategic understanding of:
- How to navigate the challenges of cross boundary marketing;
- The essential elements of a cross boundary international marketing strategy;
- What constitutes a brand and how a brand can transcend geographic boundaries;
- How to plan, develop and execute international marketing communications;
- How to harness the global power of digital and social channels.
Marketing is best identified using what are called the 4 Ps or a mix of marketing: Product, Price, Promotion and Place.
Marketing is the process of teaching your desired audience why they should choose your product or service over your competitors. If you are not doing that, you are not marketing. The key is finding the right marketing method and defining the right marketing message to use to educate and influence your target audience.
Marketing is the cornerstone of every business. It is all marketing and creating the decision within your target audience, whether or not to choose you initially or for repeat business.
Accreditation
You can undertake the Mini MBA on an accredited basis, which on successful completion, will see you receive a PGCert in Business Administration (WBIS) from the University of Chester*
This Level 7 academic and work-based qualification is designed for senior people seeking to develop themselves as leaders and managers, who recognise they must satisfy various stakeholders and who want to invest in their own personal brand. They are looking to make the best use of resources, understand the need to innovate and optimise performance. They may also have to present arguments for change, construct business cases, lead change implementation and evaluate the impact of that change.