Strategic Approaches to Customer Services Programme - CMI Level 7
“Managing customer experience is the practice of designing and reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty and advocacy." Gartner
This course is designed to help leaders put customers at the heart of their company’s vision, mission and strategy. From gaining an understanding of the broader commercial context and competitive environment, the programme will help to map out the customer journey and pinpoint their needs and expectations. This will provide the opportunity to highlight internal strengths and weaknesses and address how to further develop the leadership ingredients that support a customer-centred organisation. A key part of this will be learning how to develop an effective people strategy for customer success; how to recruit, develop and reward teams. Furthermore, you will explore how to develop and consistently monitor and evaluate your company’s processes to create an excellent customer experience.
Course Summary
CMI Level 7 Award in Strategic Management and Leadership - Optional
Duration:
3 Day
Location:
Virtual Central Manchester Central London
Delivery Method and Price:
Virtual Classroom:
£1,450
Face to Face Classroom:
£2,000
Interested in this Course?
About the Programme
This programme has been designed to help those in management and leadership positions, including those at board and C-level. Specifically, this programme is aimed at professionals to influence their customer journey/user engagement and organisational change.
This course is for you if:
- Want to learn more about people strategy; recruiting, managing and developing high performing teams
- Want to understand, analyse and enhance the customer journey
- Want to develop a strategy which puts the customer at the heart of your organisation
*Please note that some of the materials and objectives may be subject to change depending on discussions, activities and needs of the cohort upon reflection of delegate responses to the pre-programme questionnaires.*
Session 1
- Vision, mission and strategy
- Mapping the external context and competitive environment
- Customer journey
- Customer needs, competitive analysis and benchmarking
Session 2
- Internal strengths and weaknesses
- Leadership and emotional intelligence
- Building an effective people strategy
- Recruitment and development of teams
Session 3
- Developing processes for an excellent customer experience
- Measures for success
- KPIs and balance scorecard
- Systems to communicate customer insights
CMI Level 7 Award in Strategic Management and Leadership
This qualification is designed for managers who have the authority and personal inspiration to translate organisational strategy into effective operational performance. The qualification requires managers to build on their strategic management and leadership skills, and to focus on the requirements of implementing the organisation’s strategy. You will be required to take the theory, thought leadership and research discussed on the programme, and implement it in your professional life by focusing on your own leadership development, and positively challenge organisational strategy.
Assessment
The CMI Level 7 Award in Strategic Management and Leadership is designed for directors and senior managers who have the authority and personal inspiration to translate organisational strategy into effective performance. This qualification requires senior and aspiring senior leaders to build on their skills in strategic management and leadership and to focus on the requirements of inter-organisational strategy.
Participants will be required to complete one assignment that requires taught theory to be applied to the strategic organisational context, with a focus on customer experience.
James Willerton
Tutor
James has extensive experience in commercial and operational roles as a leader within high-growth SME environments.
Initially working within executive recruitment within the construction industry, he has also consulted with all sizes of organisations across multiple sectors. James brings a pragmatic, thought-provoking and experience-led perspective to address the challenges faced by leaders today.
He supports leaders to distribute decision making and deploy coaching practice in order to achieve sustainable growth and empower the organisation throughout.
Our dedicated In-House Training team can work with you to create a tailored training course that creates an optimal learning experience. Our bespoke built training programmes are designed around your needs and allow you to meet the specific requirements of your business.
Click here to view our In-House Training services.
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