The Strategic Marketing for Non-Marketing Directors course will introduce you to the processes and methodologies of marketing planning and strategy. You will develop a tactical perspective on the underlying issues that affect a business and how they can be remedied through effective strategic planning in marketing.
This module will bring benefits to both you and your organisation. With formal training in strategic marketing, you will improve your personal effectiveness, confidence and influence at board level. Additionally, you will bring a fresh perspective back to your organisation along with innovative models, concepts and ideas to improve the performance and effectiveness of the board and your organisation.
Who is this programme for?
This programme has been designed for Managers, Directors and senior stakeholders with a minimum of 3 years senior management experience.
Upon completion, delegates will gain:
- A clear understanding of the board and director’s role in strategic marketing development and the ability to articulate the importance of a well-developed marketing strategy,
- A Director’s view of digital and social marketing,
- Developed techniques for driving value and market share from research and insights,
- An understanding of the importance and value of brand and how to leverage commercial advantage through a delivered brand promise,
- An understanding of the range of tactics and techniques for influencing the purchasing decision making process,
- Practical frameworks for effective public affairs and stakeholder communications,
- The ability to deploy a range of techniques and tools for effective strategic marketing and the development of a strategic marketing plan,
- The ability to assess the marketing landscape, analysing the key strategic considerations both internally and externally to the organisation,
- A sound knowledge and understanding of the importance of stakeholders in business growth and how to actively engage them as brand advocates,
- Increased confidence to challenge and influence board level decisions on marketing and company direction.
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I am not yet a director, but I’m expecting to be promoted into this position in the coming months. Will this training course be suitable for me?
The Strategic Marketing for Non-Marketing Directors course is ideal for anyone with 3-5 years senior management experience. Suitable roles would be managers, directors, managing directors, C-Level roles and other senior leaders.
Will I gain a qualification at the end of this course?
You can attend the Directors Development Programme on an accredited basis and achieve a PGCert Strategic Leadership for Directors in Strategic Marketing for Non-Marketing Directors
Participants deciding to opt for the non-accredited route still benefit from the CPD points for attending the each module.
The Strategic Marketing for Non-Marketing Directors course is one of 5 modules that make up the Directors Development Programme. To gain the accreditation you need to have completed the full 5 modules.
You can learn these modules separately, or all in one go with our fast track 5 day DDP Accelerator course.
You can see all of our frequently asked questions on our FAQs page.
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This course is for you if you want to:
- Learn a range of techniques and tools for effective strategic marketing
- Develop the critical thinking skills required to build an effective marketing strategy
- Understand how an effective leadership team influences strategic marketing approaches
- Develop techniques for driving value and market share from research and insights
- Understand how to leverage commercial advantage through a delivered brand promise
I found this course extremely thought provoking. It challenged my mindset about work and leadership and what I should expect of myself before even trying to influence or lead others. It provides the tools to become a great or better leader and to see where someone could be going wrong. It also provided analysis tools for unpicking problems and situations and pin pointing the true source of a problem
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