Mini MBA Digital Marketing and Social Media course, complete in 4 days

Date

Mar 26, 2019 - Mar 29, 2019

Current availability

4 places remaining

Location

Manchester

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I have worked in marketing, communications and public relations for over 27 years and on the course I learnt a lot that brought me right up to speed with modern marketing techniques, tips and advice. This course is a must for anyone just starting out or those with years of experience and needing a refresh.

H. Collier
Marketing and Brand Specialist - InHealth Group Ltd

UPCOMING DATES AND LOCATIONS

March 26 - 29 - Manchester

May 13 - 17 - London

July 01- 04 - Manchester

BACKGROUND

The Digital Marketing and Social Media Programme will help you enhance your organisation’s digital presence, increase engagement and keep up to date with the latest trends in digital media and marketing in the constantly evolving digital landscape.

The aim of the Digital Marketing and Social Media Programme is to provide you with relevant, contemporary marketing content to equip you for the current global landscape. Learning is brought to life through meaningful and active methods, which embrace the modern marketing industry.

Starting from £1,950 +VAT

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Additional Dates

May 13, 2019 - May 16, 2019

London, 7 places available.

From £1,950 +VAT

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Jul 01, 2019 - Jul 04, 2019

Manchester, 8 places available.

From £1,950 +VAT

Book now

Overview

Digital marketing is now. Every minute your customers and stakeholders make decisions about your organisation online. Your understanding and decision-making as a result must be effective. However, leading your team and/or directing outside marketing partners can be overwhelming with the constant evolution of the digital landscape. New tools regularly bring fresh learning curves and jargon, making comprehension and decision-making ever more challenging. At the same time, multiple parts of your organisation may each be leveraging different tools without integration into a centralised enterprise-level strategy.

Our Digital Marketing and Social Media Programme will empower you to think both strategically and tactically. You will be provided with the tools to think and act in an effective digital manner to lead your team and/or organisation and outside partners, support and track the discrete efforts across your organisation, and synthesize the data to measure return on investment.

Digital marketing is a constantly evolving and increasingly important discipline within modern marketing. This course will enable you to build essential skills in order to identify, integrate and monitor effective digital tactics to deliver enhanced marketing activities.

Agenda

The agenda below includes an overview of suggested content for the sessions. Content and timings may be subject to change following feedback and session planning. Throughout each session, the Tutor will discuss the application of topics discussed to the workplace, everyday conversations and applying policies.

Session 1 - Marketing Strategy and Building Brands to Win On-Line

This session covers some of the key skills needed by a marketing practitioner operating in a digital environment.

Key Themes:

Changing dynamics of the digital world
Creating Marketing strategies and the marketing mix
Building brands, personas and brand archytypes
Understanding the decision making process and how to influence it

Session 2 - Digital Marketing Acquisition, Conversion & Retention

This session covers some of the key skills needed by a marketing practitioner or strategist operating in a digital environment.

Key Themes:

Campaign planning – 8 key steps
CRM and E-CRM
GDPR- Data and data quality management (including legislation)
Customer journey mapping
Profiling, segmentation and targeting
Website usability and conversion – landing page optimisation, responsive website design, website project management
SEO and adwords
Customer journey mapping

Session 3 - Developing Social Media Strategies

This session will explore the impact and growing importance of social and digital media on modern society and organisations.

It will help delegates to evaluate, project and apply the practical applications of such media to their everyday initiatives. The delegate will be able to begin to develop and employ practical and technical skills in multimedia applications in the development of appropriate social media strategies.

It will examine dominant and emergent social media forms and the most influential digital media technologies in the context of a variety of themes.

Explore the impact and importance of social and digital media
Evaluate, project and apply practical solutions to everyday initiatives
Review existing and emerging social media forms
The power of influencers
Strategies for engagement and thought leadership
Social media as an extension of PR

Session 4 - Advertising in a Converged Age

This session will explore the convergence of communicative technologies for advertising and branding in modern society. Particular emphasis will be placed on the changes in the form and function of consumers’ relationships with companies and other sponsors/users of emerging reciprocal communicative technologies. The practices, impacts and implications of convergence will be considered in the following contexts:

This session will explore the convergence of communicative advertising, marketing and societies in the 21st Century
Mobile technology – tablets and phones
Interactive media
Ethical marketing
Smart TV advertising
Augmented reality
Case studies
Emerging technologies

Tutor(s)

Matt Eld, Director, Pantone Consultancy

Matt is an expert in marketing strategy and business transformation. He is a senior leader with over 25 years’ experience of improving and growing businesses, gained from a variety of senior management roles.

Matt has held MD and Director posts in a FTSE 250 organisation, Marketing and Communications agency, and as a business owner.

A CIM Marketer by background, Matt has amassed a wealth of commercial transformation and marketing communications experience.

He is an accomplished communicator and is skilled at operating at all levels of the organisation, analysing and quickly establishing business challenges and developing sustainable solutions.

He has strong influencing and negotiation skills and can drive transformation change to success with authority and a clear vision.

His broad range of experience covers multiple disciplines including marketing, communications and crisis management, commercial development, change management, organisational development, IT & technology deployment, project management and business improvement.

Who he works for:

Matt has worked with a variety of large and high-profile organisations in a range of sectors, including:

Media and Publishing
Premier League Football
Local Government and regeneration
Education and Training
Hospitality
Engineering

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Benefits

On completion of the course, delegates will have an understanding of:

Key digital technological developments and their impact on organisations today
Core digital marketing tools and techniques including search engine marketing, content marketing and affiliate marketing
How these techniques can be used within successful digital marketing campaigns
Key digital marketing metrics – what they mean and how they can be measured

Who Should Attend?

The Digital Marketing and Social Media Programme is aimed at marketers, those who are working in supporting marketing roles, usually within the marketing function, but also individuals in more senior roles, particularly in SMEs, where marketing is an element of their responsibilities. It has been designed for delegates from across the public, private and not for profit sectors.

Learning Outcomes

Learning outcomes of the course will include

What is digital marketing
Understanding the impact of the disruptive digital environment, emerging themes and current trends
Measurement and evaluation
How to plan, implement and develop your strategy
Creating a buyer persona, agile marketing and audience analysis
Digital marketing models
Digital marketing tools and tactics
Search marketing – SEO & PPC, Using Google tools
Utilising social media – LinkedIn, Facebook, Twitter etc.
Content marketing, mobile and video

Let us run this course for you at a location and at a time that suits your needs.

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Digital Marketing and Social Media Programme