What is a Marketing Director and What Do They Do?
Marketing Directors are responsible for their organisation's marketing and communications strategies and activities, as well as overall branding and image. The Marketing Director is one of the most important roles in an organisation, often reporting directly to the Chief Executive, and they are usually Board members.
The key aspect of their role is to understand the customer base and devise strategies to ensure products reach customers in the most efficient manner. Marketing Directors analyse the market, as well oversee communications and work closely with sales.
In periods of change and growth, an effective Marketing Director is critical, coordinating corporate marketing and communications and often having input into all aspects of an organisation’s strategy, including acquisitions and HR.
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Attendance at the ‘Role of the Marketing Director’ will help you become a more effective leader. It will arm delegates with the knowledge and practical skills required for developing, implementing and proactively leading and managing a successful organisation.
On completion of the course, delegates will understand the responsibilities of a Marketing Director: