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A 2 day course held at venues across the UK.

Marketing Directors are responsible for their organisation's marketing and communications strategies and activities, as well as overall branding and image. The Marketing Director is one of the most important roles in an organisation, often reporting directly to the Chief Executive, and they are usually Board members.

The key aspect of their role is to understand the customer base and devise strategies to ensure products reach customers in the most efficient manner. Marketing Directors analyse the market, as well oversee communications and work closely with sales.

In periods of change and growth, an effective Marketing Director is critical, coordinating corporate marketing and communications and often having input into all aspects of an organisation’s strategy, including acquisitions and HR.

No upcoming dates available, please get in touch.

Learning objectives

Attendance at the ‘Role of the Marketing Director’ will help you become a more effective leader. It will arm delegates with the knowledge and practical skills required for developing, implementing and proactively leading and managing a successful organisation.

On completion of the course, delegates will understand the responsibilities of a Marketing Director:

  • Strategy setting: the Marketing Director is responsible for setting the marketing and brand strategy of the company, both short and long term
  • Strategy implementation: leading implementation, including campaigns, events, digital marketing, and PR; manage social media presence and direct programmes to improve social media reputation and recognition
  • Recruitment: to deliver these strategies, it is vital to successfully recruit a team to achieve the goals
  • Communication: the Marketing Director has responsibility for ensuring marketing goals are communicated effectively across the team
  • New product launch: this will be a key part of the Marketing Director’s performance and measurement of success
  • Working with others: working closely with the Product Management team to define marketing materials and programmes, and with the Sales team, so they can meet their objectives with appropriate tools, materials and presentations
  • Market analysis: undertaking continuous analysis of the competitive environment and consumer trends
  • Networking: representing their organisation effectively in the community at networking events and conferences
  • Leadership: the marketing team will perform against the leadership standards set by the Director
  • Ideation: an element of creativity is vital for a Marketing Director, to come up with new marketing strategies
  • Performance management: with success derived from the team’s performance, it may mean the Marketing Director has to take responsibility for any underperformance

in>House learning

Let us run this course for you at a location and at a time that suits your needs.