Customer Favourite Marketing Courses
Here at In Professional Development, we offer a wide range of online and in-person marketing courses to help marketing professionals keep up with the latest industry trends. Whether you're looking to brush up on your digital marketing skills or learn more about traditional marketing techniques, we have a course for you. To give you some inspiration we have compiled a list of our most popular marketing courses so you can choose the one that best suits your needs.
Digital Marketing and Social Media Programme
More than just practical social media training, this 4-day Digital Marketing and Social Media Programme will empower you to think strategically and tactically about your digital presence. Learn how to find and drive traffic to your social media platforms, nurture those prospects, and convert them into leads. Understand what’s working and what’s not by tracking and evaluating digital activity, ROI, and most importantly how to optimise based on performance.
- Focus on brand awareness and digital campaign planning
- Discover audience profiling, segmentation, and targeting approaches
- Understand how to use customer journey mapping for optimal user experience
- Recognise current and emerging social media platforms and trends
- Explore paid social media advertising tactics
- Learn social media engagement and thought leadership strategies
- Refresh your knowledge of social media posting best practices
- Leverage social media influencers as part of your strategy
- Study analytics and optimisation best practices across the full digital journey
“An excellent online digital marketing course. Enjoyed four days with very knowledgeable trainers and like-minded attendees.” Louise, In Professional Development Marketing Course Delegate.
Level 7 - Advanced Digital Marketing Programme
This 3-day Advanced Digital Marketing Programme is designed for experienced Directors of Marketing and Senior Managers working in digital marketing and digital advertising. Under the guidance of expert tutors, this advanced marketing course for business leaders will enable you to make strategic decisions by helping you understand your customers and their motivations, adding value to your business.
- Appraise the readiness of your business for digital transformation through environment and auditing models
- Explore and evaluate the anatomy of a successful digital marketing strategy
- Develop frameworks for customer identification, buying behaviour and optimisation
- Explore the structure and approach of good digital content
- Review strategies for organic content creation and optimisation
- Explore methods of analysing KPI metrics for reporting
- Develop a working understanding of Google Ads and PPC advertising
Following the completion of the course, you will be able to influence business opportunities for your organisation, making you an effective leader and pivotal contributor to the marketing activities and performance within the business.
“This was my second digital marketing course with In Professional Development and just like the first, it was brilliant. The Advanced Digital Marketing programme has provided me some real food for thought in terms of strategic & customer journey planning as well as the need to be critically analysing the digital environment for which our organisation operates in!” Amy, In Professional Development Marketing Course Delegate.
