Advanced Sales Leadership Programme – CMI Level 7
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Advanced Sales Leadership Programme – CMI Level 7

Strengthens decision-making and leadership to tackle challenges in complex sales environments for organisational growth.

DELIVERY:

4 Days

LOCATION:

Virtual / London

QUALIFICATION:

CMI Level 7 Certificate in Strategic Management and Leadership Practice - Included in course fee

For Individuals:

From £ 2,950.00 +VAT

The course content was brilliant - the mix of people from different industries/organisations and their perspectives on how they approach things was really beneficial. Brilliantly engaging course.

Chris Ginns, Sales Director - Linroc Ltd

The Advanced Sales Leadership Programme equips experienced sales professionals with the tools and mindset to lead confidently in fast-moving, high-pressure environments. Designed to reflect the realities of today’s competitive landscape, the course focuses on driving performance, managing change and influencing results at both strategic and operational levels.

Participants will explore how to align sales strategy with broader business goals, develop accurate forecasts, and lead high-performing teams through periods of growth and transformation. With practical workshops and real-world insights, the programme develops your ability to adapt, coach, and lead with impact.

By combining evidence-based frameworks with hands-on exercises, this course helps you enhance both personal and organisational effectiveness, enabling you to create the cultural and commercial conditions for sustainable sales success.

By the end of this programme, you will be able to:

  • Lead and motivate high-performing sales teams with clarity and confidence
  • Understand and apply strategic sales and marketing planning aligned to business goals
  • Build customer-centric strategies that drive competitive advantage
  • Improve the accuracy and value of sales forecasts and pipeline planning
  • Create the right cultural conditions to embed lasting strategic impact
  • Evaluate future trends and market shifts to proactively shape sales direction
  • Demonstrate how sales leadership directly contributes to business performance

Session One: Leadership and Strategic Decision Making in Sales

Key themes include:

  • What does good leadership look like?
  • Leadership Styles
  • Decision Making – Style and Consistency
  • Leading Teams Through Coaching

Session Two: Strategy, Planning and Implementing Sales and Marketing Strategy

Key themes include:

  • Sales Strategy
  • Sales and Marketing Strategies, Planning and Implementation
  • Value Propositions
  • Brand & Customer Insight

Session Three: Targets, Forecasting and Team Structure

Key themes include:

  • Sales Forecasting and Budgeting
  • The Factors that Affect Sales Trends
  • Team Structure and Sales Process
  • Managing Growth and Performance

Session Four: Culture and Change

Key themes include:

  • Leading Sales-Related Change
  • Managing the Impact of Change
  • Developing Resilience to Change
  • Communicating Change

*Content may vary and can be tailored to the cohort.

The CMI Level 7 Certificate in Strategic Leadership and Management

Assessment

The CMI Level 7 Certificate in Strategic Management and Leadership is designed for Directors and Senior Managers who have the authority and personal inspiration to translate organisational strategy into effective performance.

This qualification requires senior and aspiring senior leaders to build on their skills in strategic management and leadership and to focus on the requirements of inter-organisational strategy. You will be required to take the theory, thought leadership and research discussed on the course, and implement it in your professional life by focusing on your own leadership development, and positively challenging organisational strategy.

Delegates will be required to complete two 3500 – 4000 word written assignments. Both assignments require taught theory to be applied to the organisational context:

  • Unit 704: Developing Organisational Strategy
  • Unit 714: Personal and Professional Development for Strategic Leaders

Support

As part of your course fee, you are given free and unlimited access to post-classroom tutorials. These are organised monthly and run by CMI qualified tutors to help guide learners through the assignment writing phase.

Available Options

DatesTimesLocationAvailabilityPriceQuantity 
17 Aug 202609:00 AMLondonPlaces available£2,950.00
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I absolutely loved it. The training wasn’t just educational - it was transformational."

Orla McGreevy

Divisional Sales Director

LoweConex

Download our brochure

See how our Advanced Sales Leadership Programme can impact you and your organisation

Leadership Coaching and Mentoring Development Programme Brochure

Meet Your Tutors

Delivered by Industry Experts

Nick Jerome

Tutor

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Martin Wright

Tutor

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Is This Course Right for You?

Who attends our Advanced Sales Leadership Programme:

Job Seniority
Job Seniority

Head of Departments, Directors

Job Function
Job Function

Sales & Business Development

Time in Role
Time in Role

3 - 5 Years

Sector
Sector

Cross-sector

Key Objective
Key Objective

Build your understanding of the art of leadership and developing and executing your sales strategy

TAKE THE IN-HOUSE APPROACH

Considering completing this course In-House?

Our In-House training is fully customisable to your business, and we will work with you to create the perfect training programme for your organisation.

UPCOMING COURSES

Check availability and book your place on an upcoming Advanced Sales Leadership Programme

17 Aug 2026 - 09:00 AM

Location: London

Price: £2,950.00

Available: 8 space(s) remaining

Book Your Place

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