Strategic Leadership Masterclass

James has extensive experience in commercial and operational roles as a leader within high-growth SME 
environments.

Initially working within executive recruitment within the construction industry, he has also consulted 
with all sizes of organisations across multiple sectors. James brings a pragmatic, thought-provoking and 
experience-led perspective to address the challenges faced by leaders today. 

He supports leaders to distribute decision making and deploy coaching practice in order to achieve 
sustainable growth and empower the organisation throughout.

Starting out as a civil engineer responsible for large infrastructure projects, William became fascinated with the people side of business. Now a qualified business psychologist, and executive coach, he aims to bring a refreshingly practical approach to culture, people and performance. Over the last 10 years, he has worked with leaders and managers in organisations like British Airways, the Met Office, Bombardier, the NHS and multiple local authorities. He also spent time supporting SMEs and start-ups as well as working in the Middle East with one of the world’s largest food producers. As a result, he can relate to a wide range of people and organisational contexts. 

Credentials: 

• Member of the International Coaching Federation (ICF) and holds the Associate Certified Coach (ACC) credential 
• Lecturer with Henley Business School, teaching on its Professional Certificate in Executive Coaching (PCEC) programme 
• Holds a Team Coaching Certificate from the Academy of Executive Coaching (AoEC) 
• Holds a foundation certificate in Nancy Kline’s Time to Think coaching method 
• Recently interviewed for the book Coaching with Research in Mind on utilising psychometrics with coaching, as he aims to strike a balance between practical ‘rules of thumb’ and the latest evidence-based research. 

Alex is an experienced and dedicated education consultant and trainer. His core skillset is the design and delivery of engaging personal and professional development programmes. He is adaptable and comfortable working at any level in the organisation, from front line leaders to the Board.

Prior to working in consultancy Alex was an army officer (making it to Major). A natural diplomat, Alex studied Pashto (the language of Southern Afghanistan) and held a leadership role in supporting reconstruction and development, primarily in Helmand Province, Afghanistan.  Alex supported the development and delivery of the army’s global Security, Leadership and Strategy programme, and later worked to establish the curriculum for Afghanistan’s Officer Training Academy, in Kabul.

Alex has built a consultancy business and delivered a diverse portfolio of organisational development projects. He works across all sectors and his clients include the NHS, NATO, Barnardo’s, Home Bargains, a variety of Academy Trusts and schools, and many smaller businesses and charities. Alex has worked closely with the Chartered Management Institute, and routinely lectures on MBA and Director Development programmes for the Universities of York, Chester, and East London. Alex maintains a high level of currency and is currently developing programmes focussing on Distributed Leadership, and Managing Neurodivergent Colleagues.

Alex holds three Master’s degrees: Educational Innovation, Psychology, and Occupational Psychology. He is married to Katherine and has two children and two Labradors.