Digital marketing skills are more than merely an asset to a business; they’re essential. Although you should work on your leadership skills constantly, you must also understand the importance of digital marketing for your company. Strong digital marketing skills and knowledge help you to establish a firm online presence so that more potential customers see you, connect with you, and take an interest in your offering. 

In this post, you’ll read about what makes a good accredited digital marketing course, what to expect from this type of training in 2021. You’ll also receive tips on how to choose a digital marketing course, plus a few suggestions of courses you could take with us to support your professional development. 

What makes a good accredited digital marketing course?

A good digital marketing course will possess certain key features or qualities that indicate you’re enrolling in a good course. Below are some of the main ones.

An industry leader supports the course

Industry leaders will support a solid digital marketing course in the form of design, accreditation, validation or endorsement. In the case of digital marketing, any association with the Chartered Institute of Marketing (CIM) is beneficial.

The course provider updates the material regularly

The digital marketing industry changes constantly. A good training course provider will update the material regularly so that you’re learning about the latest innovations.

The course provides certification

When you complete your course, you’ll receive a certification that people will recognise. The certification offers proof of your digital marketing skills, knowledge, and training. 

What you can expect from an accredited digital marketing course in 2021

Digital marketing offers lots of opportunities to build your skills and knowledge. An accredited course will ground you in several different aspects.

Amongst these, you can expect to learn about:

  • search marketing, such as search engine optimisation (SEO) and pay-per-click (PPC) advertising;
  • social media strategy;
  • website usability and experience;
  • content marketing, video, and mobile;
  • analytics and the use of data to help you not only devise your digital marketing strategy, but also your wider marketing strategy.

Why take a digital marketing training course?

Digital marketing training is a sound investment. Below are some of the main benefits of enrolling in  a course.

The training will improve your marketing skills

Learning about digital marketing will help you keep on top of the latest developments and raise your overall marketing game. You’ll discover tricks that allow you to reach more of your ideal customers and increase your followers.

The training will help you to write better for your audience

Training in digital marketing enables you to improve your understanding of the market and of your ideal customers. The deeper insight will enable you tailor and improve your content when producing marketing materials online or offline.

The training will provide efficient, structured learning

A training course provides structured learning and offers suitable, helpful resources all in one place. Google is a handy go-to resource when you have questions, of course, but your training course will save you the hassle of having to read multiple blog posts, watch lengthy videos, or to search for other sources of information. 

Choosing an accredited digital marketing course

When you’re choosing your online marketing course, you should consider several aspects to decide whether the course will be right for you.

You should think about the following:

  • your skill level: is the course teaching things you already know; it is too advanced for you to grasp the different concepts; or is it just the right level for you to benefit from the course?
  • the course length: How much time do you want to allocate to your studies?
  • time: do you realistically have the time to study, and how will you manage your time if you do commit to the course?
  • the course format: does the course format suit you?
  • the topic: are you looking for a broader digital marketing course, or wishing to study a specific aspect of online marketing, such as SEO or social media marketing;
  • certification and accreditation: does the course provider have any accreditations? Will you receive any recognised certification of your training?

Training with InPD

Amongst the many excellent courses we provide, the two below will help you to update and advance your marketing skills and knowledge:

Digital Marketing and Social Media Programme

On our Digital Marketing and Social Media Programme, you’ll learn about devising digital marketing campaigns and search marketing; social media and strategisation; website usability and responsive design; and more. You’ll complete the course with an understanding of core digital marketing tools, how to implement them in your own marketing, and how to measure the performance of your campaigns. 

Strategic Marketing and Communications for Directors

The Strategic Marketing and Communications for Directors programme focuses on marketing planning and strategy. You’ll learn how to direct your marketing strategy in a way that increases sales, grows market share, and builds brand awareness of your business. The course is for directors who have three years of management experience or more and, combined with a digital marketing training course, offers a firm foundation for devising and implementing marketing strategies in your company.

Book your course with us

Book your course online directly with us by clicking on the course link and reserving your place, or to find out more about our courses, browse our Courses Page, email us at enquiries@inpd.co.uk or send a message using the Contact Form. If you’d like to speak to someone directly, call us on 0161 826 3139. 

We’re here to support you. We look forward to guiding you further.

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