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How Tracey Pavier-Grant, Sales & Marketing Director at Central Medical Supplies leveraged our AI for Directors and Organisational Leaders Programme.
Central Medical Supplies Ltd. (CMS) is a family-owned business founded in 1989 by Phillip Champ, who remains the Chairman and Managing Director to this day. For over 35 years, the Staffordshire-based team at CMS has developed its product portfolio to offer an innovative range of medical devices and ancillary services for the NHS and private sector acute hospitals. Renowned for its critical care and neonatal equipment, CMS manufactures the globally used Swabsafe™, a safe swab-management system, and AXifeed, designed for the neonatal sector.
I was dabbling in AI like many others, but I quickly realised we weren’t using it to its full potential. There was a growing awareness that we needed to understand AI better—not just for experimentation, but to use it strategically across the business. I knew we had to move from uncertainty to clarity and put some structure around how AI could support our operations.
When I saw the AI course, I thought it was perfect for me. It offered not just information, but a structured learning environment where I could really understand how to implement AI effectively in our business. We chose it because it wasn’t just theoretical—it was practical and immediately applicable.
The trainers had so much expertise. They provided practical tips, showcased tools I didn’t even know existed, and were really clear about what to do – and just as importantly – what not to do. It was hands-on and grounded in real business use, which made it incredibly useful from day one.
The course brought immediate value. It’s honestly the only training I’ve done in my career where we implemented things the very next day—and saw an impact straight away. I sat down with my fellow directors, and now we’re all using AI constructively. It’s helped us think strategically, create efficiencies, and even develop new tools like sales playbooks and analysis tools.
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