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AI for Sales & Marketing Leaders Programme – CMI Level 7
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AI for Sales & Marketing Leaders Programme – CMI Level 7

Designed to equip Sales and Marketing leaders with the strategic insight and AI-powered tools needed to drive growth and lead confidently in today’s digital-first landscape.

DELIVERY:

2 Days

LOCATION:

Virtual

QUALIFICATION:

CMI Level 7 Award in Strategic Leadership of AI

For Individuals:

From £ 1,500.00 +VAT

For groups & teams:

From £2750 +VAT per day

More Information

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Available Options

DatesTimesLocationAvailabilityPriceQuantity 
06 Oct 202609:00 AMVirtualPlaces available£1,500.00
25 Jan 202709:00 AMLondonPlaces available£1,950.00

In marketing, AI users are 44% more productive; in sales, those who frequently use AI at work report an 80% increase in win rates.

Data now moves faster than decisions, and customer expectations are shifting overnight. The leaders who thrive are those who embrace innovation. This CMI Level 7 AI sales and marketing course is designed for forward-thinking sales and marketing leaders ready to leverage AI-driven strategies to accelerate growth, outpace competitors, and lead with confidence in a digital-first world.

Join a high-impact, two-day executive AI for sales and marketing course that combines strategic leadership, practical AI tools, and real-world business transformation, empowering sales and marketing leaders to navigate the complexities of modern markets by integrating AI technologies into strategic decision-making.

AI for Sales & Marketing Leaders Programme – CMI Level 7

On completion of this AI course for sales and marketing leaders, delegates will:

  • Lead strategic sales and marketing initiatives with AI integration
  • Make data-driven decisions to improve ROI and customer value
  • Design AI-enhanced customer journeys and personalised campaigns
  • Drive innovation and digital transformation in commercial functions
  • Build an actionable AI adoption strategy aligned to business goals

Day 1: Strategic Leadership in Modern Sales and Marketing

Session 1: Strategic Sales and Marketing Leadership

  • Leading high-performance sales and marketing teams
  • Strategic decision-making frameworks.
  • Aligning marketing strategies with corporate goals.

Session 2: Digital Marketing and Sales Transformation

  • Evolving customer behaviours in a digital economy.
  • Omnichannel strategies for modern markets.
  • Data-driven marketing and customer segmentation.

Session 3: Introduction to AI in Sales and Marketing

  • AI concepts relevant to sales and marketing leaders.
  • Use cases: Predictive analytics, personalisation, AI-driven CRM.
  • Ethical considerations of AI in marketing.

Session 4: Case Study Workshop: AI Success Stories

  • Group analysis of real-world AI implementations.
  • Application to participants’ own business contexts.
  • Peer discussion and feedback.

Day 2: AI-Driven Strategy and Practical Application

Session 1: Advanced AI Tools for Sales and Marketing

  • Hands-on exploration of AI tools: content generation, lead scoring, customer automation.
  • Evaluating AI platforms for strategic impact.

Session 2: Data-Driven Decision Making

  • Leveraging AI for predictive sales forecasting.
  • Data visualisation for strategic leadership.
  • Measuring KPIs and ROI with AI insights.

Session 3: AI-Enhanced Customer Experience (CX)

  • AI-powered personalisation strategies.
  • Voice of Customer (VoC) analytics & sentiment analysis.
  • Balancing automation with human engagement.

Session 4: Strategic AI Integration Plan Workshop

  • Group exercise: Developing an AI-driven sales & marketing strategy.
  • Peer review and facilitator feedback.
  • Aligning AI strategy with organisational vision

*Content may vary and can be tailored to the cohort.

CMI Level 7 Award in Strategic Leadership of AI

AI leadership is increasingly crucial in today’s business landscape, as organisations face growing pressure to leverage intelligent technologies for innovation, efficiency, and growth. For strategic managers and leaders, embracing AI is not just about adopting new tools or enhancing technical capabilities; it is about driving long-term value creation, fostering innovation, and ensuring resilience in an ever-evolving global landscape.

These qualifications are designed to support practising or aspiring strategic managers and leaders, accountable for setting the strategic direction of an organisation. These managers and leaders will likely be non-technical practitioners. Through these qualifications, they will develop an awareness of strategic AI leadership, and develop skills to put learning into practice through strategy development and change leadership related to AI implementation.

Delegates will be required to complete one 3000 – 4000 word written assignment that requires taught theory to be applied to the strategic organisational context:

  • Unit 739: Developing an Organisational Strategy for AI Readiness

Learners also receive:

  • Targeted tutorials run by our CMI-qualified tutors, to help learners complete the assignment writing phase.
  • Dedicated support from the Quality Assurance Team here at In Professional Development, including regular CMI learner drop-in sessions.
  • Access to a wealth of CMI online learning resources through their CMI Thrive website.

Available Options

DatesTimesLocationAvailabilityPriceQuantity 
06 Oct 202609:00 AMVirtualPlaces available£1,500.00
25 Jan 202709:00 AMLondonPlaces available£1,950.00

Download our brochure

See how our AI for sales and marketing leaders course can impact you and your organisation

Download Brochure
Leadership Coaching and Mentoring Development Programme Brochure

Meet Your Tutors

Delivered by Industry Experts

Martin Wright

AI Tutor

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William McKee

AI Tutor

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Is This Course Right for You?

Who attends our AI marketing course and AI in sales programme:

Job Seniority
Job Seniority

Directors, C-Suite, Head of Departments, Senior Leaders, Senior Managers

Job Function
Job Function

Marketing & Communications, Sales & Business Development

Sector
Sector

Cross-sector

Key Objective
Key Objective

empowering sales and marketing leaders to navigate the complexities of modern markets by integrating AI

TAKE THE IN-HOUSE APPROACH

Considering completing this course in-house?

Our In-House training is fully customisable to your business, and we will work with you to create the perfect training programme for your organisation.

Find out more Speak to the team

UPCOMING COURSES

Check availability and book your place on an upcoming Sales & Marketing Leaders Programme

06 Oct 2026 - 09:00 AM

Location: Virtual

Price: £1,500.00

Available: 10 space(s) remaining

Book Your Place

25 Jan 2027 - 09:00 AM

Location: London

Price: £1,950.00

Available: 12 space(s) remaining

Book Your Place

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